diversity, equity and inclusion

Our purpose stems from one thing: the belief that everyone deserves the opportunity to succeed.

As a certified Minority-Owned Business Enterprise (MBE) and Veteran-Owned Business (VOB), we’re committed to including and supporting people with different backgrounds while helping companies achieve diversity spend goals.

For us, DE&I isn't just an initiative, it's part of who we are. That's why measuring our impact is a standard part of our process. Check out our full 2023 Impact Report here.

The Populus Project

At PG, community involvement isn’t just something we do—it’s why we exist. It’s the force that motivates us to grow our culture and help our customers succeed. We call it the Populus Project.

 

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Certified Minority Owned business

With a focus on diversity and inclusion, we believe working with people with different backgrounds and perspectives only makes us stronger.

 

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Veteran Owned

With a unique set of skills and experiences, Veterans are an important part of our communities and workforce.

 

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In my role as Head of Diversity, Equity, and Inclusion at Populus Group, I guide the organization on our journey toward cultivating a sustainable, safe, and respectful ecosystem for our climbers. We share a curious and compassionate internal culture, and it’s important for me to operate from a place of high trust and integrity as I build relationships within our community. I believe there is beauty in diversity, and we are stronger and better together

Taniesha Thomas
HEAD OF DIVERSITY, EQUITY & INCLUSION
The Populus Project
At PG, community involvement isn’t just something we do—it’s why we exist. It’s the force that motivates us to grow our culture and help our customers succeed. We call it the Populus Project.

Populous Project Video
Welcome to the heartbeat of PG—Populus Project.

This isn't just a program; it's the core of who we are and what we stand for. Community involvement isn't an add-on for us, it's our DNA. It shapes our culture, drives our success, and fuels our commitment to our customers. In essence, the Populus Project is our way of saying that when the community thrives, we all do. So, dive in and see how we're turning our passion for community into real-world impact, each and every day.


Mission Statement

We're driven by the belief that everyone deserves the opportunity to succeed. This includes our employees, customers and contractors, but it also includes two core groups in our communities: kids and veterans. As a minority and veteran owned and operated company, they hold a special place in our hearts—and helping them is why we were founded and is what drives us every single day.

The Bus Story: The Foundation of Our Culture & Community Involvement

Our president and founder, Bobby Herrera, shares the pivotal story of his life—and the reason he started Populus Group and is so passionate about giving back.

How We Support the Mission

  • Employee volunteer days and donations 
  • Scholarships for kids 
  • Storytelling for kids and veterans in each PG market

certified minority owned business

With a focus on diversity and inclusion, we believe working with people with different backgrounds and perspectives only makes us stronger.

Our core belief, everyone deserves the opportunity to succeed, drives us in all we do. With a focus on diversity and inclusion, we believe working with people with difference backgrounds and perspectives only make us stronger. We’re committed to giving everyone the chance to create the transformation they’re looking for.

Interested in working with an MBE and earning toward diversity spend goals?

veteran owned, veteran friendly

With a unique set of skills and experiences, Veterans are an important part of our communities and workforce.

Populus Group is proud to be a Certified Veteran Owned Business. With a unique set of skills and experiences, Veterans are an important part of our communities and workforce. We’re passionate about supporting Veterans in and out of the office and we’re committed to giving back to Veterans organizations throughout the year.

I’m a Veteran interested in working with PG!

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